Symantec Corporation has been in business since 1982. Symantec needed to find new security markets before all of its profitability vanished. The inclusion of the free Windows Defender in its operating system by Microsoft has removed public interest in paying for antivirus systems.

Firewall products for the residential market have become less lucrative since the expansion of the use of home Wi-Fi routers, which integrate NAT firewalls. Symantec was one of the early leaders in the antivirus industry and has struggled to keep ahead of cybersecurity issues. Simply checking processes on a computer against a database of known viruses no longer provides sufficient protection. Traditional anti-virus and anti-malware products have become outdated, thanks to new attack vectors created by the hackers of the world. The strategy of the IT security market has shifted dramatically over the past few years. Symantec antivirus & anti-malware market strategy The success of this security software stems from the scale of the Symantec corporation and its heavy investment in development and marketing.

Symantec Endpoint Protection was the second-largest seller in the endpoint security market in 2019, only one percent behind Trend Micro, according to Datanyze. Symantec Endpoint Protection focuses on keeping these user devices safe. Ultimately, the endpoints that serve users directly are key to the success of the enterprise and must be protected. There are many points of vulnerability on a network and a lot of different approaches to system security.

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